Day 1: Define Your Side Hustle

This is the Day 1 post for the 7-Day Side Hustle Challenge. Learn more and join us here!

Even when we think we have a great business idea, it can still be a fuzzy concept until we’re put into a situation where we have to explain it to someone else. Our first exercise will be to define your side hustle in a way that others can easily understand by answering the three questions below:

Three questions to ask yourself to help define your side hustle:

  1. What am I selling? (What is your product or service? Describe its attributes. What do people receive when they pay you? Be as specific as possible.)
  2. Who am I selling it to? (Who is your target market or audience? What are the characteristics of the people who would want to buy your product or service? What is their gender? Where do they live? Again, be as specific as possible.)
  3. What’s so great about what I’m selling? (What are the benefits to the people who use your product or service? Why would they like it? What great things have other people said about it?)

Post your answers to the questions above in the comments! Writing this out will help you define and refine your side hustle and help you begin to talk about it more frequently and market it more effectively.

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20 comments

  1. Pingback: What Are You Selling? (Hint: It’s Not Your Blog) | Happy Black Woman | Helping Women Design Their Ideal Lives

  2. I am selling business services such as organization, typing, mailing, etc. I am selling this service to local business professionals that find it hard to juggle all of the tasks involved with their work. The great thing about what I’m selling is that because of the current economic situation it is a known fact that companies are cutting back on costs meaning that there are fewer workers taking on more tasks. Some may be taking on more than they can handle. I aim to get those people to a point where they do not have to stress over the small stuff and get working on what they were hired to do. They can come in one day and be able to start fresh, clutter free, have all of those little details taken care of, reminders of appointments, etc. I know how hard it can be. It’s always nice to have a little extra help.

  3. Pingback: The 7-Day Side Hustle Challenge: Recap and Reflect | Happy Black Woman | Personal Development for Success in Life + Business

  4. 1. I am selling a variety of writing services. This includes business writing (resumes, white papers, how-to manuals, press releases, blogs for small businesses and articles related to careers and business) as well as creative writing (poetry, short stories, narrative articles/essays on relationships, current events, etc.)

    2. My target market is the individual or small business owner who does not have the time and/or resources to write original pieces. I am marketing to both men and women. Preferably, they will be in the United States but I am willing to work with clients who are abroad.

    3. The great thing about my services is that I provide quality, affordable work in a timely manner. I work closely with clients to ensure that I provide the message and tone that they wish to convey, and I am able to do so with as little (or as much) direction from my clients as they wish to give. I provide a fresh, passionate voice that can discuss business and pleasure with the same enthusiasm.
    Read my latest blog post…RIP Steve

  5. MY SIDE HUSTLE: http://www.FemWisdom.blogspot.com
    FemWisdom is the gateway connecting powerful resources and wisdom for women’s bodies, minds and souls. If you are looking for a cool game, celerity gossip, or the latest fashion, this might not be the realm for you. If you are looking for educational information, articles, inspiration,websites, events, inspiring film or a way to enlightenment, you will love FemWisdom! FemWisdom is unique because our aim is to facilitate a great merger of the like minds.

    HOW WILL FemWisdom COMPLETE IT’S MISSION:
    Through extensive research and what we call “sisterhood networking”. FemWisdom combines knowledge from the best “Wisdom Keepers” (Women who believe it is their God given duty to recycle the knowledge and understanding that has helped them to transform into the wise women they are today.) into a single online resource portal for women who are seeking wisdom and advice on how to handle many of the milestones and obstacles that a woman will face in this new world. All of the resources featured on the site have been carefully studied and reviewed for quality and authenticity.

    *Connect With US* : If you are interested in working with FemWisdom as a Wisdom Keeper- A woman who who wants to offer her wisdom, supporting and fostering the next generation of women, or………………………….
    You are a Wisdom Seeker, a woman who seeks access to a support system during critical milestones in your life and an insiders prospective on navigating through life as a woman.

    We are waiting to connect with you. Please contact Momauwi Woods for more information.

    Momauwi Woods
    FemWisdom
    P.O.Box 243 Marybury, Maryland 20658 or email woodsmomauwi@hotmail.com
    Read my latest blog post…The Love Thyself Pledge

  6. 1. What am I selling? My side hustle is to monetize my blogs, Cabinet of Curiosities, and The Writer’s Republic, and to use them as platforms to sell my services as a freelance writer and a nonprofit consultant.

    2. Who am I selling it to? My target audience includes men and women who are responsible for hiring writers for blogs or printed material. For the consulting, my target audience includes those who are in the early phases of incorporating into nonprofits, as I think these people could most benefit from advice and guidance as they get started.

    3. When they hire me, they get someone who has experience working and volunteering in a diverse array of nonprofits (big small and everywhere in between) with various missions. They get a certified nonprofit professional who has been trained in nonprofit leadership, management, development and finance. They get someone who has a distinct writing style and voice, with the capacity to relate to a diverse audience and a passion for delivering their message to the widest audience possible.
    Read my latest blog post…Banned Books Week Round-Up

  7. My side hustle is to start an english language academy in Salvador, Brazil

    What- Its an english as a second language learning program for adults set on a social networking platform. Clients have the option of receiving private or group in person classes, online tutorials, and cd/dvd learning tools.

    Who am I selling it to? I’m going to start this project in Salvador, Brazil since less than 10% of residents in Salvador speak english. In preparation for more relaxed visa requirements for travel, many Brazilians are demanding english lessons from native speakers for travel purposes. My target audience is the growing middle class of Brazil that travels internationally, students looking to learn a new language, service industry employees that interact with foreigners during the high season (i.e. Carnival).

    What’s so great about what I’m selling? Learning english from a native speaker satisfies the brazilian desire for interaction and socialization. Teaching english in a fun, affordable way will enable clients to interact on social media platforms like facebook and twitter, which is becoming more popular in Brazil.

    • I’m planning on moving to salvador to teach english! could I work for your startup?

  8. WHAT: My side hustle is an accessories line of handmade brooches using a mixture of vintage buttons. There are two lines of pins. One line of general pins and one line of pins geared toward sororities and organizations like Order of the Eastern Star.

    WHO: My line targets stylish women who seek to add a unique accessory to their wardrobe.

    WHY: People who have worn or seen my brooches have complimented how unique they are. I think my clients will feel they have a piece that no one else has and that each piece was created with them in mind.

  9. I completed this yesterday but had a late night; so I’m just posting. =)

    My side hustle is health/wellness coaching and consulting. WHAT: I’m providing a service which includes support, education, and personalized plans with care that is vested in the individual on all levels (physical, spiritual and emotional). WHO: Women; particularly mothers and busy professionals. WHAT MAKES IT SPECIAL: It isn’t a gimmick, I have a genuine interest in your life improvement over the course of your life (not just a few weeks). I provide support tailored to the client’s needs and cheer them on every step of the way.

  10. My side hustle is develop my blog into a site that will be widely read and a resource for girls and women into ‘geeky’ things.
    SERVICE- I want to inform people about new Tech items, music, comics, video games, tv shows, movies and books in the genre of sci-fi and fantasy.

    WHO- I want to reach geeks specifically women and girls between the ages of 15-45.

    WHY- People should read my blog because it will be a resource of sci-fi and fantasy from a person with a honest and open minded view,

  11. Pingback: Day 2: Develop Your Personal Brand | Happy Black Woman | Personal Development for Success in Life + Business

  12. Pingback: Daily [Side] Hustlin’ – Day 1 | Empowered & Chic.

  13. Hello everyone…Ok lets see if I can define what I’m attempting to do. My side hustle is to turn my blog (Sushi with my Lover) into a money generating blog. Right now I’m reworking the site but when it’s finally ready, it will be a foodie blog because the boyfriend and I love good food and we love cooking, what makes this blog different from other food blogs is that we are a non-traditional couple with a love of good food, cooking and conversation. I want this blog to not only record our up’s and down’s of being together but with hopes that our story touches someone else out there whose in the same situation and they can laugh and cry right along with us. How will it make money through the use of affiliate marketing and products such as a cookbook we are working on together. So that’s it in a nutshell….

  14. I am selling custom women’s clothing made from fabrics that I design and print myself in indigenous design adaptations. Buyers of this clothing receive one-of-a-kind garments. My target market is women who want a traditional feminine look that is also unique. I have not been able to determine the specific demographic of where these women might be located; however I have a website that is available worldwide. People who have seen my designs have complimented their artistic merit.
    Read my latest blog post…Custom Orders

    • Just visited your site. The integrity of your work is awesome, I agree. Your term “traditional feminine look” is very interesting. I used to wear Afrocentric clothing, years ago, I never thought of afrocentric clothing as traditional, but ornate, colorful, elaborate, and festive. But, now I know that there are some differences out there. Continued success.
      Read my latest blog post…TSAs Humiliate Black Woman With Big Afro

  15. I have been making handmade accessories for just over a year now and with the support of family,friends, and my fellow hustlers I will turn jewelry making into my side hustle. Buyers will receive beautiful (one of a kind), earrings, necklaces, and bracelets. My target audience is the kind of woman who loves bold colors, and statement jewelry. A classy woman with a rocker edge! What is great about my pieces is the fact that they are one of a kind and unique but affordable. Luxury style on a frugal budget.

    • I find that we have tremendous creative ideas, a fab website, then poor sales. Marketing is so important. While the best marketing is word of mouth, what is the best when that is lacking? I wish you well, Sis. Also, have you thought about doing affordable lines and luxe lines, i.e. having two price points?
      Read my latest blog post…TSAs Humiliate Black Woman With Big Afro

  16. Hello Everyone. For this side hustle challenge, I will list one of many of my interests, cultural competency in professional counseling, and diversity appreciation. I am about to begin my practicum as a professional counselor/therapist. My courses emphasized cultural competency tremendously and there is such a need for it in my field, with understanding that the disciplines are ethnocentric and eurocentric, most therapists are European/white, and almost 90% of the patients are people of color. In all of my classes, I was, quite frankly, phenomenal in my discourse, understanding in so many ways about culture, race, and diversity. I believe I can do well consulting, speaking, professional writing, and conducting workshops and seminars with in my field. I want to see how I can start.
    ~KeKeMichel
    Read my latest blog post…TSAs Humiliate Black Woman With Big Afro

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