Day 2: Develop Your Personal Brand

This is the Day 2 post for the 7-Day Side Hustle Challenge. Learn more and join us here!

Yesterday, you defined your side hustle and got specific about what you’re selling on the side. For those that are not yet in the process of selling your product or service yet, it may have been difficult to articulate, but at the very least, you’re much closer to being able to market yourself effectively.

Once you’re clear on what your side hustle is, then you should begin to build your personal brand around it. What is a personal brand? It’s essentially your reputation. It’s what people say about you when you’re not in the room. And if you want to start a side hustle, you’re going to have to start developing a reputation as the person who has experience or expertise on the particular topic or interest area related to your product or service.

One exercise that I often do with my clients to begin to refine their brand is the three-word brand exercise. Your assignment for today is to answer the following question to help you develop your personal brand:

What three characteristics  do I want my potential clients and customers to think of when they think about me?

These can be personal or professional attributes, experiences, expertise, values or accomplishments that you want to be known for in your business.

Post your “three-word brand” in the comments! Having a clear idea of the personal brand you want to portray is critical in being able to sell yourself and your hustle.
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14 comments

  1. Pingback: The 7-Day Side Hustle Challenge: Recap and Reflect | Happy Black Woman | Personal Development for Success in Life + Business

  3. Pingback: Day 6: Get Business Cards for Your Side Hustle | Happy Black Woman | Personal Development for Success in Life + Business

  4. The three words that I want people to think of when they come to my blog are:

    *delicious
    *uplifting
    *motivating

  5. Pingback: Day 4: Create or Improve Your Website | Happy Black Woman | Personal Development for Success in Life + Business

  8. Pingback: Day 3: Write a Great Bio | Happy Black Woman | Personal Development for Success in Life + Business

  9. I want clients and customers to think the following.
    She is:
    • Greatly “Intuitive,” having in-depth awareness about cultural competency and diversity
    • Very “competent” to address the topic and educate others
    • Tremendously “inspiring,” possessing the power to move intellectually and emotionally
    Read my latest blog post…TSAs Humiliate Black Woman With Big Afro

  12. Three words I love to be associated with my blog is ‘Funny, Witty and Topical’. I want to be seen as someone who can introduce new shows and comics and movies to people looking for new content or looking for a review on things they have heard about.
    Read my latest blog post…Working with young writers

    • Hi Michele,
      I just visited your website (yet to make commentary though). It has a nice vibe. Continued Success. However, how would you make your blog into a side hustle to make money? Will you use it to sell any products or services? I am truly interested.

      The main thing about a blog is creating a “buzz” and getting traffic that will keep coming back. Also, I think there are specific niche blogs and broad niche blogs. For example, my blog, Black Nouveau Woman, is more broad niche and talks about all things that assist women with living beautiful and empowering lives. I use it to drive traffic to my other online sites, which have to same goal of assisting with living beautiful and empowering lives.
      Read my latest blog post…TSAs Humiliate Black Woman With Big Afro

      • Thanks for the review! It’s very helpful to have someone give constructive advice! Right now I am trying to get the blog off the ground, not expecting to make money anytime soon. However, I would like to get into the world of blogging like you said, in a niche. I would like to receive regular traffic and ‘put people on’ to things I find interesting and exciting. I would like to leverage the blog into ways to get interviews with interesting people in the field (geek/sci-fi/technology), attend conventions (for free!) and then eventually get paid to write in the geek/tech field for my expertise/knowledge. I will check out your blog and reflect on the ideas you presented.

        Thanks again!
        Read my latest blog post…Working with young writers

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