If you’ve ever wanted to lead a nomad life – traveling from place to place, seeing the world, enjoying the cultures and adventures of the entire planet – you are not alone. Evita Turquoise Robison was living the nomadic lifestyle long before she started a Facebook group around the topic – but when she did, it exploded. You can find out what it means to live a nomad life, why Evita and others find it so compelling and fulfilling, and what the Nomadness TV movement is doing to encourage, enable, and build community around a world travel lifestyle.
There may be business potential in the things you already love to do.
Evita Turquoise Robinson spent a year and a half traveling the world after graduating college, starting with a trip to Europe. She has since visited 20 countries and has lived on 3 different continents. Her love of travel and the adventurous life it provides has motivated her to share that passion with others. Over time she’s discovered that many others share the desire and enjoyment of travel that she has and she’s found great personal satisfaction building a community around travel and nomadic life. You can hear her story and be inspired by her enthusiasm and practical wisdom on this episode of Happy Black Woman.
For greater entrepreneurial success, build a community before you build products.
One of the lessons Evita learned almost by mistake was that the community she had built around the nomad life and lifestyle was an asset she didn’t know she had. When it came time to build products, courses, and actually monetize her passion for travel she discovered that the group of people who had already gathered around her were just as enthusiastic about her product ideas as she was – and they actually helped her build and refine her products in ways she hadn’t thought possible. You can hear why Evita says you’d be smart to build a community before you build products, on this episode.
How to build an automatic focus group to verify that your product ideas will actually sell.
One of the great benefits of building a community around your area of focus is that once the relationships are established the people in the community will help you know if your ideas for products or services are actually needed or wanted. All it takes is conversations or polls, posted within the group to get a ton of feedback about the ideas you have. But it won’t happen if you haven’t already built the relationship that enables your community members to trust you. Wouldn’t you like to validate your product ideas BEFORE you spend the time and money developing them? You can, and Evita Turquoise Robinson tells you how on this episode of Happy Black Woman.
If you try to do everything you’ll accomplish nothing.
As she has struggled to make her business work in the midst of traveling, Evita Robinson has learned that she can’t carry the entire weight of her organization on her own. If she tries, everything suffers in terms of quality and the most important things wind up not getting done because something more urgent always seems to push it out. You can hear how Evita has built a team that helps her run her business and the impact it has on her productivity and profitability, on this episode.
Outline of this great episode
- [0:29] Who is Evita Robinson?
- [3:02] What happened 5 years ago that made Evita create her brand.
- [7:54] The reach and impact of Nomadness TV and how the community started.
- [17:20] How Evita has build her brand and monetized the movement.
- [25:12] How Evita stays productive and focused on the road.
- [30:40] The “council” Evita surrounds herself with to ensure things keep rolling.
- [33:44] Evita’s advice to those starting a business.
Resources & Links mentioned in this episode
- www.NMDNBlackBox.com Travel Course
- Nomadness Facebook Group
- Nomadness on Twitter
- Nomadness on Instagram
About EVITA TURQUOISE ROBINSON
Evita Turquoise Robinson graduated from Iona College in 2006 as her undergrad Commencement Speaker, and now holds a Board of Director position with their Alumni Association. Since her first taste of Europe at the age of twenty-one, Evita Robinson (Evie), has been to over twenty countries and lived on three different continents. After a year and a half of traveling around the world, she put her degree in Television/Video Production to use, videotaping her life on the NomadnessTV web series. Evie came back to New York on a mission to bridge her love of production and a newfound need for travel. In September 2011, she created the Nomadness Travel Tribe, an online social community for travelers all around the planet, who have the similarity of an urban background and were looking for likeminded travelers to connect with around the world. Nomadness was the first of it’s kind targeting diverse millennial travelers, in the newly coined ‘urban travel movement’. From the success of the online group, Evie thrust herself into the world of entrepreneurship, and in April 2012, launched the business home for all things Nomadness and travel oriented, Nomadness LLC. The group now currently surpasses 15,000 international members, with over 100,000 passport stamps, and nearly 100 meetups a year. May 22, 2015 Nomadness launched the travel web docuseries, The NOMADNESS Project, Co- Executive Produced by HBO’s Issa Rae and Evita, housed on her YouTube channel of over 200,000 subscribers. The continuation of innovating the urban travel space has landed Nomadness in the pages of The New York Times, EBONY, ESSENCE, Entrepreneur.com, The Daily Beast, Huffington Post, Mashable.com, airtime on CNN.com and News One, Facebook Stories, NBC4NY, MSNBC’s former Melissa Harris Perry Show, and as a travel expert regular on the tri-state area’s award-winning PIX11 news out of New York City. To date, one of the biggest campaigns Nomadness has been featured in, was with Evita as a part of Oxygen Channel’s ‘In Progress’ during Black History Month 2016.