“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” – Michael Jordan
I was in Tucson, Arizona a few months ago for a mastermind retreat with one of my business mentors, Lisa Sasevich.
At the retreat, we did an activity where we had to reveal one of our business failures to our group and then share what we learned from it.
The failure I shared was from a few years ago when I did a 4-city speaking tour around the country.
We had named it the “Launch Yourself Tour” geared toward women who were ready to get their businesses off the ground.
I was in the airport headed to my first tour stop from Hawaii when I got a frantic call from my assistant.
She was calling to tell me that the brand name “Launch Yourself” was already trademarked and we had received a stern “cease and desist” email from the trademark owner to stop using it immediately.
I hadn’t done my due diligence to check to see if anyone else was using the name. And of course, I had already spent money on the graphic design, printed materials and a website for the tour!
I had my “sit on the airport floor and cry” moment – but soon we were able to spring into action and get our graphic designer to update all of our marketing materials with a new name: the “Launch Your Business Tour.”
Turns out, the name “Launch Your Business” was much better and more appropriate to the work we were doing. Years later, it’s also proven to be way more profitable than what we had originally come up with.
Sometimes good ideas fail so that better ones can take their place.
The Importance of Acknowledging Your Failures
I’ve realized how important it is to acknowledge our failures, instead of trying to sweep them under the rug.
When we avoid the truth that we are human and we make mistakes, it is nearly impossible to learn from them.
Because the real value is in the wisdom you gain as a result of going through the failure.
Every problem, every crisis, every challenge, every setback comes with a lesson.
But what can hold you back (for months, years and even decades) is the STORY you tell yourself about the failure.
What Story Are You Telling Yourself About Your Failures?
If you launch a new product or service and no one buys it, you might tell yourself the story:
I’m just not cut out to be a business owner.
If you have a falling out with your best friend, you might tell yourself the story:
I’m just not good at friendships.
If you get divorced, you might tell yourself the story:
I’m just not a good wife.
We live our lives based on the stories we tell ourselves.
That’s why we have to be very careful about what those stories are so that they don’t sabotage our success.
Four Questions to Help You Overcome Failure:
Today, I encourage you to journal about one of your failures as a first step in forgiving yourself and creating a new reality for your life.
- What failure have I been beating myself up about?
- What lesson did I learn from the failure?
- What story have I been telling myself about it?
- What would my life be like if I let it go?
And if you’d like to go deeper with my simple month-long process to help you let go of the past, get unstuck and start living the life you really want, click here: 31dayreset.com