Today’s episode of Happy Black Woman is filled with tips and strategies to help you build your personal brand, connect with your purpose, and package your genius. Rosetta talks with personal branding coach Amanda Miller Littlejohn, who is on a mission to help clients get their message out into the world. She assists clients package their genius and get it out into the world. Amanda chats with Rosetta about the path that led her to her true purpose and how she empowers people to connect with their gifts. Her goal is to help her clients figure out how to share their gifts by demystifying the marketing process and offering tactical guidance. Throughout Amanda’s chat with Rosetta, she shares a wealth of information to help you find your way to your true path.
Connecting people with their true gifts through coaching and tactical guidance.
Amanda started out in the PR world as an award-winning public relations executive, but found herself drawn to helping the individual versus assisting businesses. Over time, it became clear that her true genius was in extracting what is special about individuals, and so her mission was born. Amanda explains how she sees herself as a mirror to her clients, helping them see their true genius. She also assists in identifying the ways in which they may have gone astray in the past and veered away from their purpose. After working with clients, Amanda is able to see them bring passion and energy into their work, revelling in the joy of living their purpose.
Specific steps to help you identify your genius.
According to Amanda, we all have genius. She walks Rosetta through the steps that can help you identify your genius and package it. Amanda asks tactical questions that make it easier to see your gifts and begin the process of walking in your purpose. What do you do after you identify your genius? Amanda explains the value of paying attention to your audience. What are they reading, listening to, or watching? Research podcasts, blogs, television shows, and other resources to better understand your audience’s needs and wants. This will provide value insight into connecting your genius with your audience.
Staying focused and bringing your purpose to life.
Amanda shares with Rosetta her tip for women who don’t feel ready to get started. Start where you are. This simple, yet powerful message says it all. Amanda tells us how she procrastinated and finally realized she just had to start where she was. She also discusses the value of investing in a coach if you’re ready to get the support you need to take things to the next level. Amanda walks us through a typical day in her busy life. She explains the value of knowing your work methodology and arranging your day to best manage productivity. She also shares some tech tools that help her stay focused and how having kids gave her a natural focus around her time. With hard work and focus, Amanda has designed her ideal life. What makes her a Happy Black Woman? Helping others, being with her children, and – of course – coffee.
If you keep it moving in your purpose, things will fall into place.
As Rosetta closes out her chat with Amanda, they discuss a favorite book that inspired Amanda on her journey along with a personal mantra. Her mantra – Keep it moving – is all about the importance of always moving forward no matter what. Amanda shares a final tip for women who are just at the beginning stages of building a business: if something isn’t working for you or making you happy, get rid of it. She shares why so many of us end up trapped in situations that no longer serve us because we feel like it’s the “right thing to do”. Amanda’s final piece of advice: if it no longer serves you, let it go.
Outline of this great episode
- [0:34] Rosetta’s introduction of her guest, Amanda Miller Littlejohn.
- [1:34] How Rosetta and Amanda first connected.
- [3:52] Amanda’s mission and the work that she does.
- [6:31] How Amanda assists her clients.
- [9:53] What inspired Amanda to expand her PR business into working with individuals.
- [13:33] Some specific action steps for someone getting started in this process.
- [18:36] Action tips once you understand your message and purpose.
- [23:12] Thinking about your goals from a strategic perspective.
- [24:20] What do you say to the woman who knows she has expertise to share, but doesn’t feel like she’s ready?
- [28:20] What Amanda’s typical day looks like and how she stays on track.
- [33:44] What makes you a Happy Black Woman?
- [34:57] A book that has inspired Amanda.
- [36:11] A personal mantra that has inspired Amanda on her journey.
- [38:36] The #1 tip for ladies who are just at the beginning stages of building their business.
- [41:04] How to connect with Amanda.
Resources & Links mentioned in this episode
BOOK: “The Firestarter Sessions”
Amanda Miller Littlejohn’s website: www.AmandaMillerLittlejohn.com
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Amanda Miller Littlejohn
Amanda Miller Littlejohn is an idea oven, brand problem solver, and creative powerhouse working at the intersection of public relations, journalism, marketing and social media. A former print journalist and a writer first by training and passion, Amanda uses her unique storytelling lens and new media skills to help her clients uncover and subsequently share better brand stories. Through the Package Your Genius Academy, Amanda offers signature coaching programs, a regular podcast and ground-the breaking personal branding system The Branding Box. She is a motivating publicist and coach for entrepreneurs and thought leaders who are seeking brand clarity and fresh ideas on how to emerge as experts in their chosen fields. A highly sought after speaker, trainer, writer, and coach, Amanda has empowered hundreds of business owners, students and women on personal branding, public relations and social media. The National Black Public Relations Society’s named Amanda their 2012 Practitioner of the Year, SWIBA named her their 2014 Life/Business Coach of the Year and PRWeek named her one of their 2015 Innovative 50 – leaders in tech and communications for her work with The Branding Box.
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