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Launch Your Business Boot Camp Self-Study Program


Let me guess…

  • You want to get paid to help others, all while creating a lifestyle that allows you to travel and live life on your own terms
  • You tried to launch your business before, but you got off track somehow and then life got in the way
  • You feel overwhelmed with all the free information out there and you just want a clear, step-by-step roadmap so you can take action
  • You are ready to experience the FREEDOM that comes along with being your own boss!

Well, here’s the #1 challenge to creating the business and lifestyle you truly desire:
Getting started.
Hi, my name is Rosetta Thurman and I’m the Founder and CEO of Happy Black Woman, a global empowerment company and high-vibe sisterhood of ambitious Black women who want to make a big impact, earn a great income and live an abundant lifestyle. As a mindset coach and business mentor, my mission is to help Black women entrepreneurs and leaders uplevel their mindset, master their marketing and increase their sales so that they can achieve their business and lifestyle goals FASTER than they ever thought possible.
So…how did this all begin? I’m glad you asked 🙂
Just 10 years ago, I was a full-time employee working at a nonprofit organization in Washington, DC.
I had virtually no “personal brand.”
I was a nobody in my industry, and I had exactly ZERO experience as an entrepreneur.
If you had told me that 2 years later, I would be able to quit my job to work for myself, I would have laughed!

Fast forward to today and I’ve been able to go from $0 and an ugly little blog to a multiple 6-figure business and lifestyle brand, traveling all over the world, publishing 2 books, hosting a podcast with over 900K downloads, leading dozens of events, speaking all over the country and being featured in numerous media outlets, including JET Magazine,,, Dr. Oz’ Good Life Magazine, BBC London and

In 2010, I created Happy Black Woman as a personal blog to document my journey to transform my life and career. As I began to write about my experiences from going natural to dating in Washington, DC to quitting my job to building 2 online businesses to traveling the world, I connected with so many other Black women who were on the same path. Since then, it has grown beyond my wildest dreams into a beautiful tribe of Black women all over the world who are 100% committed to their own happiness, success and freedom!
Today, I am the host of the Happy Black Woman Podcast, creator of the Launch Your Business Boot Camp and the author of Launch Your Business: The 5 Step Solution to Do What You Love, Quit Your Job and Have the Freedom to Travel and Live Life on Your Own Terms. I get to help thousands of Black women entrepreneurs and leaders through my inspiring content, business programs and transformational live events!
Throughout my journey to find my purpose, manifest my vision and create the life of my dreams, here is what I’ve learned:
I can do ANYTHING I want with my life and no one can stop me…but me.
And if you’re reading this right now – so can YOU.
Becoming a successful Black woman entrepreneur changed my life and I know it can do the same for you.
Your business may be something you’ve been thinking about for YEARS or you may desire to relaunch a business that you started a while back but never fully got off the ground.
Whether you need to launch or relaunch your dream, you’re in the right place!
Now let’s keep it real…I know from experience that starting a business can be overwhelming.
So it helps to have to have a PLAN and a STRUCTURE to guide you through the process.
Otherwise, you’ll likely end up unhappy, procrastinating, and “spinning your wheels” for YEARS.
And that’s where my Launch Your Business Boot Camp Self-Study Program comes in.
This is where you get guided step by step, through developing your offer and putting yourself “out there” online to give you the time, location, lifestyle and financial freedom you desire. 

Here’s EXACTLY What You Will Learn In
The Launch Your Business Boot Camp Self-Study Program…

This comprehensive program will provide you with the training you need to launch (or relaunch) a business that transforms lives AND allows you to earn a great income. You will find that the training is practical and the entire system is designed to help you envision what’s possible, not just for your business, but for your LIFE. 

By the end of the program, you could literally have your first PAYING client! But most of all, you will have clarity on your business idea, a hot offer to sell and the confidence to build a successful business this year!

Module #1: Get Aligned
“Stop Pretending to Be Normal, Own Your Desires & Design Your Dream Lifestyle!”

As a Black woman entrepreneur, it is important to get into alignment with the big vision you have for your life. There’s no way you can get what you want if you are constantly telling yourself NO! No, I can’t do that. No, I can’t have that. No I can’t be that wealthy. No, that’s too much for me. In this module, I will show you how to stop pretending to be “normal” and finally own up to your TRUE desires. This is where you get honest with yourself and admit that it’s NOT OK for you to live a mediocre life. Instead, you will  develop a detailed vision for what success looks like for YOU and give yourself permission to design your dream lifestyle!
In this module, you will learn how to:

  • get clarity on your “big picture” goals for your life and business
  • give yourself permission to design your dream lifestyle and craft a detailed vision of your ideal life
  • determine your specific income goals in alignment with your desires

Module #2: Get Your Mind Right
“Develop the Mindset of a Successful Black Woman Entrepreneur” 

According to peak performance expert Tony Robbins, 80% of your success is due to psychology—mindset, beliefs, and emotions—and only 20% is due to actual strategy and implementation. Which means that you can have the best training in the world, but if your mind is filled with negative thoughts and limiting beliefs, you’re never going to make it. In this module, you will learn how to develop a rock-solid mindset and increase your confidence as a Black woman in business.
In this module, you will learn how to:

  • identify common blocks, barriers and limiting beliefs that often hold you back and causing you to sabotage your success 
  • uplevel your money mindset so that you can receive financial abundance in your business – without all the stress and drama
  • commit to a daily mindset practice so that you can start playing a bigger game in your life and business

Module #3: Get Focused
“Become the 
CEO of Your Life & Manage Your Time Like a Boss!”

When you’re trying to launch and grow your online business while juggling a full-time job, it can be really hard to stay focused and productive. In this module, you will learn how to start acting like a CEO and stop treating your business like a hobby. You will get proven strategies for how to manage your time like a BOSS and get serious about making REAL money doing what you love!
In this module, you will learn how to:

  • create a weekly schedule so that you can manage your time effectively – even while juggling a full-time job and a family!
  • outsource and delegate tasks at home so that you can get more done in your business 
  • develop an inspiring morning routine that will set you up for productivity every single day 

Module #4: Get Clarity
“Choose One Business Idea, Identify Your Ideal Client & Figure Out How to Say What You Do”

It’s difficult to take consistent action in your business when you still don’t know what your business actually is! In this module, you will learn how to stop being “all over the place” and finally DECIDE on just ONE business idea once and for all. You will find your unique “sweet spot,” get crystal clear on how to say what you do and hone in on your ideal client – the person you are best positioned to serve with your products and services.
In this module, you will learn how to:

  • find your unique “sweet spot” in your business and finally choose just ONE business idea to focus on
  • identify your ideal client and how you can help them get results
  • figure out exactly how to say what you do in a compelling way that attracts the right people

Module #5: Get Paid
“Create an Offer Your Ideal Clients Will Love”

You can’t make real money in your business without having products, programs, packages and services available that people can buy. In this module, you will learn exactly how to get paid by creating a hot offer that will have your ideal clients and customers excited to purchase from you. You will also learn how to set up the proper systems and policies necessary to receive payment when you make a sale – both online and offline.

In this module, you will learn how to:

  • put together an offer that your ideal clients want and need
  • determine the details of your offer, include the right pricing structure and bonuses that will resonate with your ideal client
  • set up the proper systems and policies necessary to receive payment when you make a sale

Module #6: Get Online
“Set Up Your Website & Establish Your Social Media Presence”

Are you tired of being embarrassed when people ask for the link to your website because it’s still “under construction” and has been for way too long? These days, people expect every business to have an online presence where they can learn more about you and your offers. As a result of this module, you will rid of overwhelm and create a professional-looking website and social media presence, even on a shoestring budget!  

In this module, you will learn how to:

  • create a professional-looking website (or revise the one you already have) – even if you’re not tech-savvy!
  • set up social media profiles for your business on Facebook, Instagram, LinkedIn and Twitter, depending on which ones are most relevant to your business
  • start showing up online with confidence and ease

Module #7: Get Out There
Officially Launch Your Business & Announce Your Offer!”

If you want to build a successful business, you have to put yourself out there and let people know what you have to offer! By the end of this module, you will officially ANNOUNCE the launch of your new business to the world! 
 In this module, you will learn how to:

  • put yourself out there in a professional way and let people know that you’re open for business
  • officially announce the launch of your new offer to your “warm network”
  • quickly reach the right people who are most likely to want to hire or refer you

Module #8: Get Clients
“Master Sales Conversations & Start Making Money”

Not knowing how to SELL is what holds so many Black women entrepreneurs back from actually being profitable. That’s why in this final module, I give you actionable sales tips that you can use right away in your business, even if you’ve never sold anything in your life! 
In this module, you will learn how to:

  • structure a successful sales conversation and get clients over the phone, even if you’ve never sold anything in your life!
  • address common objections and concerns from potential clients about purchasing your offer
  • invite your “warm network” to schedule a discovery call with you

 This Training Works For…

  • Authors
  • Experts
  • Speakers
  • Coaches
  • Mentors
  • Consultants
  • Healers
  • Artists
  • Personal Trainers
  • Event Planners
  • Photographers
  • Massage Therapists
  • Financial Advisors
  • Teachers/Professors/Educators
  • Physicians
  • Accountants
  • Reiki Practitioners
  • Counselors
  • Therapists
  • Web Designers
  • Interior Decorators
  • Virtual Assistants
  • Travel Agents
  • Makeup Artists
  • Hairstylists
  • …and more!

Here’s Everything You Get In the Program:

8 Step-by-Step Training Modules, Done at Your Own Pace!

The Launch Your Business Boot Camp contains 8 comprehensive training modules. Too busy to do the program right now? No worries! You get LIFETIME access to the training modules so that you can keep going back to it as you grow your business! Yay!

Homework Assignments, Including Templates, Swipe Files & Resources 

At the end of each training module, you will receive specific homework assignments designed to guide you through the process of launching your business. You will also be able to use the straightforward exercises and templates to IMPLEMENT and take immediate action on what you learn!


BONUS #1: Access to the Launch Your Business LIVE 3-Day Boot Camp Event Recordings! ($995 value)

I love this bonus! I’m giving you exclusive access to the videos from my popular Launch Your Business LIVE 3-Day Boot Camp held last year in Atlanta, Georgia. These event recordings are ONLY available to my paying clients. Consider this your “Virtual Ticket” to my signature business event! Yay! These trainings contain over 6 hours of content where I walk you through my “Launch Your Business Blueprint.” This bonus will give you a head start on understanding the process before we do the deep dive implementation in the course! PLUS, you get the printable Launch Your Business LIVE Workbook with all of the exercises and worksheets used during the live event. 

BONUS #2: The “Build Your Tribe” Marketing Bundle ($394 value)

I decided to include this marketing bundle to help you to attract an audience of your ideal clients QUICKLY. The bundle includes 2 of my best masterclasses outlining my top strategies for building your brand and growing your following online. In this bundle, you will receive:

  • Rock Your Facebook Group: Audio Training & Printable Workbook
  • Instagram Superstar: Audio Training & Printable Workbook


What if you could bring your laptop and get hands-on business and mindset training from Happy Black Woman Founder Rosetta Thurman IN PERSON, all while networking with like-minded Black women entrepreneurs? When you enroll in the Launch Your Business Boot Camp Self-Study Program, you get a BONUS ticket to attend my upcoming LIVE Business Intensive so that I can walk you through my process of growing your online coaching, consulting or service-based business. It’s like getting a “2-for-1” deal with the online AND live training combo!
PLEASE NOTE: If you choose to attend the live training, your $997 event tuition will be waived (YAY!). However, there will be a separate registration process and a one-time materials fee of $97 to hold your seat and print your beautiful training binder to be used at the event. Space is VERY limited for these trainings, so be sure to reserve your spot ASAP! Training dates and locations are listed below.



Here’s What Students Are Saying… 


Ebony Walden headshot“I’ve been following Happy Black Woman for over 3 years and have greatly benefited from Rosetta’s free resources, but I am so glad that i finally took the plunge and enrolled in the Launch Your Business Boot Camp. It was worth every penny. I’ve known that i wanted to start a coaching business for 3 years but have never had the courage, resources and accountability to do it. The program provided all three! Rosetta is a great teacher, her materials are clear and help you move through the program step by step. The tips and best practices she shared will help me for years, I am sure.
I also LOVED sharing the experience with 50 other inspiring women. Their feedback and support was invaluable. As a result of taking the program, I have been able to identify my ideal client, come up with a signature coaching package for my target market, price my services adequately, launch my website and develop a social media presence. I feel like I gave birth!
I recommend this program for anyone who wants to stop procrastinating and start a business that will unleash their awesome products and services to the world. In only 6 weeks, you will have a business launched.”
– Ebony Walden, Ebony Walden Coaching & Consulting,


Devon Sims“Before completing the Launch Your Business Boot Camp, I was struggling with self-doubt and the clarity I needed to monetize my passion and experience in immersion travel.
As a result of taking the program, I have been able to implement specific action steps to clarify my goals and build the foundation necessary to launch my travel consultancy company. In just 6 weeks, I was able to take an idea that I have contemplated since 2013, develop a business strategy, build an online presence, define a marketing plan and secure my first client.
I recommend this program to anyone who wants to seriously put some traction to their goal of entrepreneurship and go from contemplation to implementation.”
– Devon M. T. Sims, Boundless Views Travel Company,


“Before I took the Launch Your Business Boot Camp, I was struggling with self sabotaging behavior, overwhelming doubt, feelings of inadequacy and a negative perception of how others would perceive my vision. I didn’t know how powerful my voice, my experience and personal story could be in assisting other woman that look like me could be. I had to learn that I have value and have an expertise that is beneficial to woman of color as they strive to achieve their real estate goals.
As a result of taking the program, I have been able to launch my business, Divas Doing Real Estate, obtain my first set of clients, gain my first speaking opportunity, serve as a sponsor for two conferences and most importantly I have resolved my fear of technology and social media.
I recommend this program for anyone who desires to move past their negative self-talk, combat fear of launching their business and most importantly seeking authentic, solid knowledge in a genuinely supportive environment.”
– Sherkica Miller-McIntyre,


“Before I took the Launch Your Business Boot Camp, I was struggling with how to turn my side hustle into a a full-fledged business. I needed to learn how to focus my ideas, monetize my expertise, and sell to my contacts.
As a result of taking the program, I have been able to launch my business, update my website and online presence, gain significant confidence, and secure $2,500 consulting contract and $1,000 career coaching client. And I am just beginning! I’ve got several other clients and contracts in the “cue” and am confident that I am building toward my ideal life and income goals.
I recommend this program for anyone who wants to get serious about their business, wants structured support to get ahead, and would enjoy building relationships with other women on this same path!”
– Jessica Journey, Consultant,


TL Peten“The opportunity to enroll in the Launch Your Business Boot Camp could not have come at a better time. Prior to participating, I had been “stuck on stuck”. Every time I thought of any aspect of my business, whether it was marketing, finances, or even the elevator pitch, I became stuck! But after this 6 weeks, I continue to make progress each day.
During the boot camp, Ms. Thurman’s wisdom and guidance helped to identify the root of my “stuck” (fear) and helped me to overcome it. The weekly, directly applicable homework assignments aided me in staying on the path to entrepreneurship. The thought of a successful business became present for me, for the first time ever! It was a magical moment when I drafted my marketing plan, and even moreso when I began to set-up the social media sites for my business.
I am so thankful that Ms. Thurman offered this Launch Your Business Boot Camp. Aside from the overly abundant resources, Ms. Thurman’s happiness made all the difference. As she spread guidance and wisdom during the weekly sessions, a safe space for peace and creativity was created. Many budding entrepreneurs could use this type of space. For this reason, I recommend the Launch Your Business Boot Camp with the highest esteem. If you are an entrepreneur or even a budding entrepreneur ready to move beyond thinking about your business, enroll in this program to “be about your business”. The value is unbeatable.”
– Lisa Peten, International Colloquium for Minorities in Cyber Security,


Christi Monk“As a result of taking the Launch Your Business Boot Camp, I have:

  • Revamped my website to align with the products and services that I will offer my clients
  • Developed a clear path forward on how to market and promote my business
  • Sent out my “open for business” email
  • Received 2 referrals
  • Landed 2 speaking engagements
  • Received over 300 likes to my Facebook page

I recommend this program for anyone who wants to start her own business and gain the confidence to know that she can accomplish anything she puts her mind to. Her first quest must be to admit that she needs help and be willing to allow someone to help her. Not to mention see the guidance as an investment into her personal growth.”
– Dr. Christi Monk, Dr. Christi E Monk LLC,

Yes, I NEED the Launch Your Business Boot Camp Self-Study Program!

Just to recap, here is everything you get inside the program:

  • 8 Weekly Step-by-Step Training Modules, Done at Your Own Pace!
  • Specific Homework Assignments, Including Templates, Checklists & Resources

Plus, you also receive these valuable bonuses:

  • BONUS #1: A Ticket to the Happy Black Woman LIVE 3-Day Business Intensive December 6-8 in DC! ($997 value)
  • BONUS #2: Access to 6 Hours of Video Recordings & Complete Event Workbook from the 2018 Launch Your Business LIVE 3-Day Boot Camp! ($997 value)
  • BONUS #3: The “Build Your Tribe” Marketing Bundle – including the Rock Your Facebook Group Masterclass & Instagram Superstar Masterclass ($394 value)


Get LIFETIME access to the entire course, plus all the bonuses included!



Because you receive immediate access to the content, this online course is NON-REFUNDABLE. Refunds will not be granted under any circumstances. I know that if you follow the steps and do the work, you will see results!


Rosetta Thurman is the Founder and CEO of Happy Black Woman®, a coaching and training company that empowers Black women entrepreneurs to create the life and business of their dreams.
In 2010, she quit her nonprofit job in Washington, DC to work for herself as a speaker, coach and consultant. The following year, she got rid of all her stuff, gave up her apartment and began traveling the world with just a suitcase and a laptop, working from her dream destinations of Hawaii, Thailand, Greece, France, Italy, Spain, Jamaica, Mexico, Argentina and Bali!
Fast forward to today and Rosetta has helped thousands of Black women through valuable content, actionable training, practical coaching, transformational events and a supportive community.
Rosetta is the host of the Happy Black Woman Podcast and creator of the Happy Black Woman Business Academy. She is the author of Launch Your Business: The 5 Step Solution to Do What You Love, Quit Your Job and Have the Freedom to Travel and Live Life on Your Own Terms.
Drawing on over 15 years of experience in leadership development, business consulting and organizational management, Rosetta has spoken at over 100 events around the country. She has been featured in numerous media outlets, including Essence, Black Enterprise, SUCCESS Magazine, JET Magazine and Entrepreneur. Rosetta holds a Master’s Degree in Organizational Management and has also taught leadership, business and marketing as an Adjunct Professor at Trinity Washington University.
Rosetta currently lives in San Diego, California. When she’s not working, you can find her on a plane traveling to the next city on her bucket list, in the kitchen cooking a new recipe, dancing to 80s music or snuggled up in her favorite chair with a good book and a glass of red wine.
Her motto is: “You can do anything you want with your life and no one can stop you…but YOU!”


Every effort has been made to accurately represent this training and its potential. Any claims made of actual earnings are exceptional results and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s business success depends on their background, professional ability and level of follow-through. As with any business endeavor, there is an inherent risk and there is no guarantee that you will earn any money with the methods taught in this training. The templates, worksheets and checklists provided are for educational purposes only and should not be misconstrued as legal or financial advice.


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